Whether it's working on an ambitious newspaper campaign to raise brand awareness or writing engaging blog content, I have created commercial content for some of the UK's most prestigious brands. Below are some examples of my work.
MARKS AND SPENCER
For a Valentine's Day campaign for Marks and Spencer I sourced and interviewed real life case studies who each gave a different perspective on love. Click through on the image below to see the story.
I work with The Telegraph's commercial content division Spark creating copy for brands including Dove, L'Oreal Vichy, Mastercard, Jo Malone, Tom Ford and Sony Xperia. Below are some examples of campaigns I've worked on.
I oversaw an editorial campaign by Visit Denmark which promoted Copenhagen as a destination through the lens of the Danish concept of hygge. I wrote, commissioned and edited 10 online articles, a long form parallax piece of copy and a 16-page print supplement.
As part of the brand's Youthful Vitality campaign I interviewed a series of celebrities about their approach to ageing. Links below.
To promote the new Sony Xperia X phone I sourced talent for four short video segments, as well as writing a collection of related content for the online portal.
I've written a collection of branded content features to promote the heritage British fragrance brand
TIFFANY & CO
A series of features on Tiffany & Co timepieces and the heritage of the brand
red sparrow/ wonder woman/ goodbye Christopher robin
Some examples of branded film content, including pieces exploring themes in the movies and real life inspirations behind characters and stories
As part of a campaign focused on the menopause I did a series of eight interviews with well-known women on the issue
As well as writing articles for the cinema chain's website I have also written copy for the brand's email newsletter and social channels.